It’d be easy to underestimate Marketing at Low Tide by Allison Tivnon. At 118 pages, it’s quite slim and she makes such liberal use of exclamation points, it might make Elaine Benes blush. But make no mistake: the book has genuine impact for anyone who plays a marketing role in a company, from a new hire fresh off their undergrad,…
Author: Chris Bond
Beach Reads – Take a Break Already
Inquiring minds may wonder why I’ve only selected books by women for this edition of Beach Reads. It’s partly coincidence but largely intentional: with the business-book industry so male dominated, it only seems fair to diversify when possible (humble brag). So here’s goes nothing: Sisters by Daisy Johnson – Teenaged siblings September and July born – you guessed it…
Hate Pays
Matt Taibbi always wanted to be a reporter, largely because he worshipped his father Mike whom Bostonians may recall from the halcyon days of WCVB-TV (or, fine, his lil’ Edward R. Murrow Award). Other than whooping it up as a contributing editor for Rolling Stone, the younger man seems to bemoan his career choice in light of what’s become of…
Systems vs. People: What’s Your Priority?
“The goal is to get your business to a point where there is no single-person dependency and you’re well-positioned to leverage every opportunity that comes your way.” One may say that’s easier said than done and author David Jenyns would agree. But wait, there’s more: he lays out a methodical, point-by-point reorientation plan in SYSTEMology, just out in paperback and…