When Joe Abraham writes about traffic, he’s not talking about automotive congestion and the maddening fact that rush hour in Boston now starts at 2pm. By traffic, he means what results from your business development efforts and engine. In Entrepreneurial DNA, the author shares two power-acronym concepts that have clear impact for business people, one of which is SPACE: Suspects,…
Book Review – The Slight Edge by Jeff Olson
“People who live on the success curve are pulled by the future,” says Jeff Olson, “while those who dwell on the failure curve are pulled by the past.” Olson, author of The Slight Edge, knows a thing or two about a thing or two. With seemingly little ego, he starts the book with the tales of what appear to…
Book Review – Secrets of Question Based Selling by Thomas Freese
It goes without saying that we’re all in sales in some form or another, so it’s likely anyone can get value out of Tom Freese’s Secrets of Question Based Selling, which he updated recently after an original press run in 2000. Freese is a career sales guy, an in-the-trenches type who has been known to wow the…
Book Review – Socialnomics by Erik Qualman
I read Socialnomics this month because my financial planner recommended it, and he’s a really clever digital marketer in an industry regulated at such an absurd level that it’s illegal in 38 states to even say his name aloud. (It’s Steve Davis – so there, Kentucky!) Erik Qualman’s book exists for anyone trying to figure out social media marketing…
Book Review – Priceless by William Poundstone
In my youth, nothing was fairer than the “you cut, I choose” rule. When we were lucky enough to get a candy bar to be split between siblings, one would run for the knife – point facing down and away, naturally – and the other got the ruler, meaning short of a stupid measuring error the result would be…