“People who live on the success curve are pulled by the future,” says Jeff Olson, “while those who dwell on the failure curve are pulled by the past.” Olson, author of The Slight Edge, knows a thing or two about a thing or two. With seemingly little ego, he starts the book with the tales of what appear to…
Book Review – Secrets of Question Based Selling by Thomas Freese
It goes without saying that we’re all in sales in some form or another, so it’s likely anyone can get value out of Tom Freese’s Secrets of Question Based Selling, which he updated recently after an original press run in 2000. Freese is a career sales guy, an in-the-trenches type who has been known to wow the…
Book Review – Socialnomics by Erik Qualman
I read Socialnomics this month because my financial planner recommended it, and he’s a really clever digital marketer in an industry regulated at such an absurd level that it’s illegal in 38 states to even say his name aloud. (It’s Steve Davis – so there, Kentucky!) Erik Qualman’s book exists for anyone trying to figure out social media marketing…
Book Review – Priceless by William Poundstone
In my youth, nothing was fairer than the “you cut, I choose” rule. When we were lucky enough to get a candy bar to be split between siblings, one would run for the knife – point facing down and away, naturally – and the other got the ruler, meaning short of a stupid measuring error the result would be…
Book Review – Essentialism by Greg McKeown
Dear Zuck, Kindly cancel my account. I know, Facebook is free (and always will be), and yet I just finished Essentialism by Greg McKeown and am now convinced to focus solely on what is core in my life and business. Having also just completed a 30-day study of your site – albeit a highly informal and decidedly unscientific version of…