Allan Dib defines marketing as “the strategy you use for getting your ideal target market to know you, like you, and trust you enough to become a customer.” Sounds good until you realize that concept gets slotted in the Easier Said than Done file. But wait: recent release The 1-Page Marketing Plan may just be the right catalyst for your…
Book Report – Behind the Cloud by Marc Benioff & Carlye Adler
When considering what inspires Silicon Valley entrepreneurs, you may not immediately think of old-school rappers in parachute pants. And yet here comes MC Hammer starring in one of over a hundred wisdom nuggets in Behind the Cloud by Marc Benioff (and Carlye Adler). The Bay Area musician & PR genius you can’t touch gave Benioff the notion to employ a…
Book Report – The One Thing by Gary Keller with Jay Papasan
Gary Keller would’ve been horrified if he witnessed me prepare this review. You see, his bestseller The One Thing admonishes we hyper-focus by eliminating distractions and zeroing in on our most crucial activity (singular), but during several attempts to pick and choose from some 20 sections I’d flagged, there were texts pinging, phones ringing, stock tickers dinging, and Verizon sales reps…
So I Found a Guy Passed Out in My Car
Fresh from the shower with an armful of stuff – clothing for the dry cleaner and a trusty brown bag lunch – I made my way from the back door to my car early the other morning. Curious, noted I that the windows were sweating worse than my onetime boss, Lakeface Shapiro. As in dripping profusely, from the inside. How…
Book Report – Shoe Dog by Phil Knight
Of all the indelible memories from my nine years of Catholic elementary school – including being spittled upon, brow beaten, and thrown down flights of stairs by various demonic nuns – few stand out as much as the morning Richie walked in wearing a gleaming pair of Nike Cortez. Already the owner of the cool straight-leg Levi’s with the orange…