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Book Report – Better Business by Christopher Marquis

“The B Corp movement,” writes Christopher Marquis in his vital new book Better Business, “is one in which businesses recognize that they can only truly thrive when they benefit everyone who is affected by their operations.” It was started in earnest about 15 years ago by three Stanford buddies who put remarkable business careers on hold to – corny as…

Book Report – How I Built This by Guy Raz

Herein a single nugget from each chapter in Guy Raz’s How I Built This: Carol’s Daughter founder Lisa Price reluctantly launched the beauty products company at a church flea market at her mother’s behest. Making lotions and creams was so personal to her that she never thought anyone else would care. Jim Koch’s father – a brewer himself – tried…

Book Report – Jump-Starting America by Jonathan Gruber & Simon Johnson

They don’t make ’em like that anymore. Now there’s a statement that typically generates one of two reactions: either an “Okay, Boomer” eye-roll or a constructive debate. In Jump-Starting America, co-authors (and fellow MIT economics professors) Jonathan Gruber & Simon Johnson instruct on how the post-World War II collaboration between the federal government, universities, and the private business sector sparked…

Book Report – The Responsible Company by Yvon Chouinard & Vincent Stanley

“Every company is already at work,” write Yvon Chouinard & Vincent Stanley in The Responsible Company, “to dismantle a creaky, polluting, wasteful, and increasingly expensive industrial system.” Here’s hoping! Naturally some are trying harder than others, like Patagonia which Chouinard founded with his trusty co-author by his side. Their book is a slim, spirited guide to doing the right thing,…